Help more serious buyers find and contact your showroom.
We help customers find your business, understand what you offer and take the next step. Your team receives their enquiries, and you get a clearer view of which marketing brings them in.
Based in Durbanville, Cape Town — working with showrooms and trade suppliers across South Africa, the UK and the US. Looking for local search dominance? Explore our dedicated local SEO and AI visibility service.
10 years in performance marketing · Showrooms & trade suppliers across SA
A real Visibility Audit — 22/100 before the fixes.
Attributable results from verified client campaigns. Individual outcomes depend on territory, showroom capacity and product availability; results are not typical or guaranteed.
Most showrooms aren't losing enquiries to competitors. They're losing them to their own website.
We audit showroom and supplier sites every week. The pattern is familiar: no structured data, so Google and ChatGPT cannot determine what you sell or which areas you serve. A homepage title that repeats the brand name. A quote button that fails silently. And an ad pixel that hasn't recorded an enquiry in months while the ad account continues spending.
The buyer demand exists. In one recent audit, a Cape Town trade supplier had 1,400 monthly searches for their exact products captured entirely by competitors — rising to 2,600 in peak season. Their website scored 22 out of 100 on visibility and enquiry capture.
One system. Four stages. Every step measured.
From the moment a customer searches to the minute they contact your showroom, we put the structure in place so you win serious enquiries and know exactly where they came from.
1. Get found by people looking for what you sell
When a homeowner or trade buyer searches for products you supply, your showroom appears where they look — on Google Search, Maps and AI assistants. We build the structured data, Google Business Profile signals and location pages that help buyers find you.
2. Help buyers understand why your business suits their needs
Give prospective buyers the information they need to choose you with confidence before they contact your team. Clear buying guides, product comparisons, project galleries and transparent pricing guidance answer common questions and build trust early in the buying process.
3. Make it easier to enquire and get those enquiries to your team
Remove friction so interested prospects can reach out instantly, and ensure no enquiry is lost or delayed. Fast, mobile-friendly forms, direct WhatsApp buttons, phone tracking and Online Optimizr routing connect every enquiry directly to your sales team within seconds.
4. Use performance evidence to guide the next marketing investment
Once your search visibility and enquiry tracking are solid, scale your reach with targeted Google and Meta campaigns. You see exactly which channels, campaigns and products generate genuine sales enquiries so you can invest marketing budget with confidence.
Built for the businesses homeowners buy big-ticket from — and the suppliers behind them.
If you sell a product that gets installed, we already know your buyer.
Choose the support your business needs
Every business starts from a different position. Select the level of support that matches your current sales priorities and capacity.
| Service Level | Practical Purpose & Deliverables | Investment |
|---|---|---|
| Visibility Audit | Purpose: Uncover enquiry leaks before spending more on marketing.A full teardown of your search, Maps, AI and tracking presence. Scored out of 100, with clear, prioritised fixes. | Free for qualifying businesses |
| AI Visibility Monitor | Purpose: Ensure AI assistants and Maps recommend your showroom over competitors.Monthly tracking of where you appear on Google, Maps and AI assistants against competitors, with schema health monitoring. | From R2,500 / £120 / $150 per month |
| Visibility System Build | Purpose: Build a complete search, presentation and enquiry capture foundation.Site, pages, structured data, Google Business Profile and Online Optimizr lead tracking — built and launched. | See pricing for your market (SA · UK · US) |
| Growth Retainer | Purpose: Steadily expand your showroom's reach and maintain market prominence.New ranking pages monthly, ongoing GBP management, customer reviews, conversion tracking and monthly reporting. | See pricing for your market (SA · UK · US) |
| Paid Acceleration | Purpose: Drive immediate high-intent buyers directly to proven landing pages.Targeted Google and Meta ad campaigns managed on top of verified tracking data. | Management fee + ad spend |
Visibility Audit
Purpose: Uncover enquiry leaks before spending more on marketing.
A full teardown of your search, Maps, AI and tracking presence. Scored out of 100, with clear, prioritised fixes.
Free for qualifying businessesAI Visibility Monitor
Purpose: Ensure AI assistants and Maps recommend your showroom over competitors.
Monthly tracking of where you appear on Google, Maps and AI assistants against competitors.
From R2,500 / £120 / $150 per monthVisibility System Build
Purpose: Build a complete search, presentation and enquiry capture foundation.
Site, pages, structured data, Google Business Profile and Online Optimizr lead tracking — built and launched.
See pricing for your market (SA · UK · US)Growth Retainer
Purpose: Steadily expand your showroom's reach and maintain market prominence.
New ranking pages monthly, GBP management, reviews, tracking and reporting.
See pricing for your market (SA · UK · US)Paid Acceleration
Purpose: Drive immediate high-intent buyers directly to proven landing pages.
Targeted Google and Meta ad campaigns managed on top of verified tracking data.
Management fee + min. R20,000 ad spend* All prices ex VAT.
How Fireplace Warehouse built a full installation pipeline from zero-ROI.
By aligning high-intent Google Search queries with localised Meta ad campaigns and optimising Maps visibility, we drove record showroom visits and phone enquiries.
Fireplace Warehouse Growth
How we grew a fireplace showroom's sales 93% in under three months through Google Ads, Meta Ads and local visibility.
Firescience Lead Generation
How a national gas and wood fireplace supplier generates 40 to 80 qualified consultation enquiries every single month.
Find out what needs fixing before you spend more on marketing.
We review your search rankings, Google Business Profile, AI assistant visibility and enquiry tracking. We also submit a test enquiry through your own website to verify whether it reaches your team. You receive a score out of 100 with clear, practical fixes before you allocate further budget.
Complimentary for established home-improvement showrooms and trade suppliers
What Our Clients Say
“Working with Social Media Shop turned our ad spend from a zero-ROI mystery into a fully booked installation pipeline. Our sales grew 93% in less than 3 months.”
Zenelle S.
Marketing Director · Fireplace Warehouse
“We needed highly qualified local buyers, not just random clicks. The search and social campaigns now deliver 40 to 80 qualified enquiries every single month.”
Bernard S.
Owner · Firescience
Frequently Asked Questions
Social Media Shop specialises exclusively in visibility systems for home-improvement showrooms and trade suppliers across South Africa. Based in Durbanville, Cape Town, the agency runs Google Ads, Meta Ads, local SEO and AI search visibility — and grew a fireplace showroom's sales 93% in under three months.
Social Media Shop charges a transparent monthly management fee with no hidden percentages or setup fees, and recommends a minimum ad spend of R20,000/month for sufficient testing data. Exact fees depend on campaign scale and complexity.
Yes. Although based in Durbanville, Cape Town, Social Media Shop serves home-improvement showrooms across South Africa — including Johannesburg and Durban — as well as clients in the UK and US.
Google and Meta campaigns from Social Media Shop typically launch within 14 days and begin generating enquiries in week one. Full local search visibility matures over 30 to 90 days.
Social Media Shop works with premium home-improvement showrooms — fireplaces, kitchens, bathrooms, glazing — and the trade suppliers behind them, such as gas and heating, flooring and access-control suppliers. That focus is why its campaigns consistently outperform generalist agencies.
A website is one page set. A visibility system is the website plus the structured data, local pages, Google Business Profile, content and lead-tracking layer that make it rank on Google, appear in Maps and AI assistants, and deliver every enquiry to your team. Social Media Shop builds and runs the whole system; the site is roughly a fifth of it.
Yes. AI assistants recommend businesses whose sites carry clear structured data, direct answers to buyer questions and consistent local signals. We build all three — LocalBusiness and FAQ schema, definition and comparison content, and NAP consistency — and track your AI visibility monthly.
In most audits the ads are fine and the measurement is broken: the Lead event never fires, the conversion action is mis-set, or the form doesn't deliver. Ads then optimise toward the wrong signal. We fix the tracking layer before scaling spend.
Both. We work with the showrooms homeowners buy from and the suppliers behind them — gas and heating, glazing, flooring, kitchens and bathrooms. Trade suppliers are often the bigger opportunity because no competitor targets their buyers online.
System builds start at R55,000 depending on page count and catalogue size; growth retainers from R9,500 per month; the AI Visibility Monitor is R2,500 per month. Paid campaigns are optional and carry a separate management fee. The Visibility Audit is free for qualifying businesses.