01
Fireplace & Hearth Showrooms
High-ticket enquiries for bespoke fires, stoves, and bioethanol installations.
Performance Agency · SA · UK · US
We drive high-value leads for premium home improvement showrooms & commercial B2B suppliers.
Apply for Audit →
FS
FW
BG
WS
Trusted by 40+ premium showroom & B2B trade partners
Live
// Lead Console
Bookings landing
in real time.
Today's Leads12 NEW
SM
Sarah M.
Sandton
JT
James T.
Hyde Park
PK
Priya K.
Bryanston
AR
Alex R.
Rosebank
NP
Naledi P.
Waterfall
// High-Intent Leads · 90d
+147% qualified pipeline
4.2× ROAS
JanFebMarAprMayJun
ChatGPT · Shortlist
"Best premium fireplace showrooms in Sandton?"
01Firescience
02Hearth & Stone
03Ember Studio
// Established
10 Yrs
Registered & trading since 2016 —
a decade serving SA brands.
Trusted by premium showrooms & commercial B2B trade partners
FirescienceSAfireFireplace WarehouseBallito Gas & BraaiWaterstonePPF Hermanus
Who Is Social Media Shop ZA?
Social Media Shop ZA is a specialist digital marketing agency for home improvement businesses in South Africa, providing Google Ads management, Meta Ads campaigns, Local SEO for home improvement showrooms, and conversion-optimised landing pages. Based in Durbanville, Cape Town, the agency serves fireplace showrooms, gas appliance retailers, kitchen and bathroom showrooms, and B2B trade suppliers across South Africa, the UK, and the US, with a proven track record of generating 93%+ revenue growth through targeted lead generation for home improvement businesses. See how we grew a fireplace retailer 93% in 3 months.
// Elite Verticals
Built for premium consumer showrooms & high-value commercial B2B suppliers.
A deliberately narrow set of high-ticket categories — every campaign is tuned to attract serious buyers, fill showroom diaries, and generate qualified commercial trade pipelines.
02
Bespoke Kitchen & Bath Studios
Qualified showroom appointments from homeowners planning £30k+ projects.
03
Architectural Glazing & Window Installation
Premium leads for window installations, extensions, and structural glass projects.
04
Luxury Landscape & Outdoor Living
Discerning buyers for pools, pergolas, and complete garden transformations.
05
Commercial Security & Industrial Tech
Pipeline for Access Control Manufacturers, Turnstile & Speedgate Suppliers, Biometric Integrators, and Commercial Security Brands.
What We Do
Complete Growth Systems for Premium Showrooms & Commercial B2B Suppliers
Four pillars. One outcome: more qualified leads.
Google Ads Management
Capture ready-to-buy customers searching right now.
Meta Ads (Facebook & Instagram)
Turn browsers into booked consultations.
Local SEO & Google Profile Optimisation
Rank higher. Stay visible. Own your postcode.
Landing Pages That Convert
Turn ad clicks into cash. Built to sell, not just look good.
Typical result: 20–40 qualified leads monthly within 60–90 days.
Track Record
Real Brands. Real Results.
No fluff. No vanity metrics. Revenue numbers only.
Home Improvement Showroom · Cape Town
93% Revenue Growth in Under 3 Months
+147%
Lead Volume
4.2x
ROAS
60 Days
Ramp Time
"Our online presence has grown dramatically, leading to a 93% increase in sales in just under three months."Read the full case study →
Only 4 custom audits recorded this month
// Local & AI Visibility Audit
See exactly where you rank on Google Maps — and whether AI search engines recommend you at all.
A specialist diagnostic built for premium home improvement showrooms and high-value commercial B2B trade suppliers. We benchmark your visibility in the traditional Google Local Map Pack and the new AI shortlists from ChatGPT, Claude, Gemini and Perplexity — then deliver a detailed written report of every finding.
01
Google Local Map Pack Audit
Where you rank in the 3-pack across every key suburb, search term, and high-intent buyer query — mapped against your direct competitors in both consumer and commercial markets.
02
AI Search Shortlist Check
Whether ChatGPT, Claude, Gemini and Perplexity recommend your showroom or B2B brand when buyers ask for the best in your area — and which competitors get cited instead.
03
Google Business Profile Health Score
Categories, services, reviews, posts and Q&A — graded against the businesses currently outranking you on Maps, whether you're a luxury showroom or a commercial security supplier.
04
AEO & Answer Engine Readiness
How well your site content is structured for AI extraction — with specific rewrites to win inclusion in ChatGPT and Claude shortlists for both consumer and B2B searchers.
05
Critical Visibility Gaps Report
Every gap mapped by commercial impact — schema, title tags, missing buyer-intent keyword pairings for residential showrooms and commercial procurement alike.
06
JSON-LD Schema Code Block
Ready-to-install structured data — the signals Google and AI engines rely on to understand your showroom or B2B trade business.
07
5 AI-Ready FAQs
Ready-to-publish FAQ entries written in the exact format AI tools extract from, tuned to your local market and buyer profile.
08
Quick Wins List
High-impact, low-effort fixes ranked by speed of effect. Visibility you can win this week in both local consumer and commercial B2B search.
09
90-Day Local & AI Roadmap
What to fix first, what to build next, and how to compound visibility gains as search shifts to AI — for showrooms and commercial suppliers alike.
Strictly 4 spots / month
Visibility Audit Application Survey
Two short steps. We review every application personally — and only invite qualified, growth-ready trade businesses and commercial B2B suppliers to a custom strategy audit.
- Custom strategy audit — not an automated report
- Strategist-led validation call before recording begins
- Implementation-ready — formatted to hand directly to your web team
- Only 4 audits recorded per month for qualified, growth-ready brands
Step 1 of 3 · Your Business4 Audits / Month
What our clients say
Trusted by premium showrooms & B2B brands across three countries
"Brandon's services have brought me more inquiries through from clients even before our showroom opened. This is exactly what was needed for a great start and definitely everything I expected."
Ryan E., 4th ElementOwner
"Personal touch and listening to your business needs. Great job."
Werner G., Ballito Gas & BraaiOwner
"Great service and advice. Leads more than tripled. Made the process and direction way easier and is helping me grow my reach. Definitely a great investment."
Pieter N., Bubbler Water EfficiencyOwner
"Our online presence has grown dramatically, leading to a 93% increase in sales in just under three months."
Zenelle S., Fireplace WarehouseOwner
"What a pleasure working with Brandon and his team. He really cares about our company and the future thereof."
Bernard S., FirescienceOwner
"Making a significant awareness and interest in our business. This is exactly the result we were hoping for and we are excited about our future with Social Media Shop ZA."
Pierre G., PPF HermanusOwner
"Brandon and the Social Media Shop have assisted our businesses with developing a social media strategy across all platforms with fantastic results. Would highly recommend using their services."
Stuart D., PPS AfricaDirector
"Working with them has been an absolute game-changer for our business. Thanks to their expert digital marketing strategies, our turnover has soared to new heights."
Allen T., SafireMarketing Director
"Thank you Social Media Shop! Brandon goes above & beyond to ensure his customers' social media presence is front & centre."
Charmaine B., Trojan TradingClient
Questions
What You're Probably Wondering
// The Final Word
Find out where you stand —
before your competitors do.
Your Visibility Diagnostic shows exactly where you're losing ground online and what to fix first — whether you're a premium showroom or a commercial B2B supplier.
Valued at $1,500 · Limited to 8 qualifying showrooms per month · Reviewed within 48 hours