Cape Town digital marketing agency that grew a fireplace showroom's sales 93% in 3 months
Social Media Shop builds and runs the visibility system that gets home-improvement showrooms and trade suppliers found on Google, in Maps and by AI assistants — and makes sure every enquiry actually reaches you.
Not a website. Not just ads. The whole path from “someone searches” to “your phone rings” — built, tracked and run for you.
10 years in performance marketing · Showrooms across SA · Booking Q4 2026 — 3 slots left
A real Visibility Audit — 22/100 before the fixes.
Most showrooms aren't losing leads to competitors. They're losing them to their own website.
We audit showroom and supplier sites every week. The pattern is the same: no structured data, so Google and ChatGPT can't tell what you sell or where you are. A homepage title that says the brand name twice. A quote button that goes nowhere. And a Meta pixel that hasn't fired a Lead event in months — while the ad account keeps spending.
The traffic is there. In one recent audit, a Cape Town supplier had 1,400 monthly searches for exactly what it sells going entirely to competitors — 2,600 in peak season. Their site scored 22 out of 100.
One system. Four layers. Every layer measured.
1. Get Found
When a homeowner searches Google, opens Maps, or asks ChatGPT who to buy from, your business is the answer. We build the local pages, the structured data and the Google Business Profile that rank — in the search results, the Map Pack and AI Overviews. Need rankings, not just Maps? See our SEO agency in Cape Town service.
2. Get Chosen
Buying guides, price pages and comparison content written the way your customers decide — "which fireplace suits a double-storey?", "gas vs electric geyser running costs" — so they arrive already trusting you. This is where your website lives, and it's built to rank, not just to look good.
3. Get the Enquiry
Every form, call and WhatsApp captured, tracked to its source and delivered to your team within seconds. Our Online Optimizr layer fixes the Lead events, conversion actions and form delivery that most sites quietly break.
4. Scale
Google and Meta campaigns aimed at a system that converts, not a site that leaks. This is how a fireplace showroom went from zero-ROI ad spend to a fully booked installation pipeline.
Built for the businesses homeowners buy big-ticket from — and the suppliers behind them.
If you sell a product that gets installed, we already know your buyer.
Engagement Models
| Service Level | Scope & Deliverables | Investment |
|---|---|---|
| Visibility Audit | A full teardown of your search, Maps, AI and tracking presence. Scored out of 100, with the fixes. | Free for qualifying businesses |
| AI Visibility Monitor | Monthly tracking of where you appear on Google, Maps and AI assistants against competitors. | From R2,500 / £120 / $150 per month |
| Visibility System Build | Site, pages, structured data, GBP and lead tracking — built and launched. | See pricing for your market (SA · UK · US) |
| Growth Retainer | New ranking pages monthly, GBP management, reviews, tracking and reporting. | See pricing for your market (SA · UK · US) |
| Paid Acceleration | Google & Meta campaigns on top of the system. | Management fee + ad spend |
Visibility Audit
A full teardown of your search, Maps, AI and tracking presence. Scored out of 100, with the fixes.
Free for qualifying businessesAI Visibility Monitor
Monthly tracking of where you appear on Google, Maps and AI assistants against competitors.
From R2,500 / £120 / $150 per monthVisibility System Build
Site, pages, structured data, GBP and lead tracking — built and launched.
See pricing for your market (SA · UK · US)Growth Retainer
New ranking pages monthly, GBP management, reviews, tracking and reporting.
See pricing for your market (SA · UK · US)Paid Acceleration
Google & Meta campaigns on top of the system.
Management fee + min. R20,000 ad spend* All prices ex VAT.
How Fireplace Warehouse built a full installation pipeline from zero-ROI.
By aligning high-intent Google Search queries with localized Meta ad campaigns and optimizing Maps visibility, we drove record floor traffic and phone inquiries.
Fireplace Warehouse Growth
How we grew a fireplace showroom's sales 93% in under three months through Google Ads, Meta Ads and local visibility.
Firescience Lead Generation
How a national gas and wood fireplace supplier generates 40 to 80 qualified consultation inquiries every single month.
Find out where your business is losing leads — before you spend another rand on ads.
A custom teardown of your search, Maps, AI and ad presence, plus one test enquiry through your own forms to see whether it actually arrives. You'll get a score out of 100 and the exact fixes, whether or not you work with us.
⚠️ Limited to 8 qualifying businesses per month
What Our Clients Say
“Working with Social Media Shop turned our ad spend from a zero-ROI mystery into a fully booked installation pipeline. Our sales grew 93% in less than 3 months.”
Zenelle S.
Marketing Director · Fireplace Warehouse
“We needed highly qualified local buyers, not just random clicks. The search and social campaigns now deliver 40 to 80 qualified inquiries every single month.”
Bernard S.
Owner · Firescience
Frequently Asked Questions
Social Media Shop specialises exclusively in visibility systems for home-improvement showrooms and trade suppliers across South Africa. Based in Durbanville, Cape Town, the agency runs Google Ads, Meta Ads, local SEO and AI search visibility — and grew a fireplace showroom's sales 93% in under three months.
Social Media Shop charges a transparent monthly management fee with no hidden percentages or setup fees, and recommends a minimum ad spend of R20,000/month for sufficient testing data. Exact fees depend on campaign scale and complexity.
Yes. Although based in Durbanville, Cape Town, Social Media Shop serves home-improvement showrooms across South Africa — including Johannesburg and Durban — as well as clients in the UK and US.
Google and Meta campaigns from Social Media Shop typically launch within 14 days and begin generating leads in week one. Full local search visibility matures over 30 to 90 days.
Social Media Shop works with premium home-improvement showrooms — fireplaces, kitchens, bathrooms, glazing — and the trade suppliers behind them, such as gas and heating, flooring and access-control suppliers. That focus is why its campaigns consistently outperform generalist agencies.
A website is one page set. A visibility system is the website plus the structured data, local pages, Google Business Profile, content and lead-tracking layer that make it rank on Google, appear in Maps and AI assistants, and deliver every enquiry to your team. Social Media Shop builds and runs the whole system; the site is roughly a fifth of it.
Yes. AI assistants recommend businesses whose sites carry clear structured data, direct answers to buyer questions and consistent local signals. We build all three — LocalBusiness and FAQ schema, definition and comparison content, and NAP consistency — and track your AI visibility monthly.
In most audits the ads are fine and the measurement is broken: the Lead event never fires, the conversion action is mis-set, or the form doesn't deliver. Ads then optimise toward the wrong signal. We fix the tracking layer before scaling spend.
Both. We work with the showrooms homeowners buy from and the suppliers behind them — gas and heating, glazing, flooring, kitchens and bathrooms. Trade suppliers are often the bigger opportunity because no competitor targets their buyers online.
System builds start at R55,000 depending on page count and catalogue size; growth retainers from R9,500 per month; the AI Visibility Monitor is R2,500 per month. Paid campaigns are optional and carry a separate management fee. The Visibility Audit is free for qualifying businesses.