Marketing for trade suppliers — get found by installers, contractors and the public
Trade suppliers behind the showrooms are often completely invisible online. Their buyers search by brand name, technical specifications, and problem solutions — yet almost no competitor targets these queries online.
What a supplier site is usually missing
We audit trade supplier websites every week. The pattern is consistent: no meta descriptions, no structured schema data, bare SKU lists without explanatory text, address listed on only one page, quote request buttons that quietly break, and zero trade-account landing pages.
In a recent audit for a Cape Town gas equipment supplier, we discovered 1,400 monthly searches for their exact product lines going entirely to competitors — spiking to 2,600 searches/month in peak winter. Their site scored 22 out of 100.
What we build for suppliers
Trade-Account Pages
Streamlined application forms that vet contractors, capture trade requirements, and route leads directly to your sales managers.
Brand Stockist Pages
Dedicated pages for every brand you distribute, capturing high-intent searches from buyers looking for local stockists.
Price & Sizing Guides
Technical guides and comparison tables that rank on Google and feed answers directly into ChatGPT and Google AI Overviews.
Rich Catalogue Pages
Category and product pages enriched with structured Product schema, specifications, and clear calls to action.
GBP Product Showcases
Optimized Google Business Profiles featuring product catalogues, trade opening hours, and local Map Pack prominence.
Lead Tracking & Delivery
Online Optimizr tracking layer ensuring every call, WhatsApp, and quote request is captured and logged to its traffic source.
Who this is for
Frequently Asked Questions
Yes. Architects, building contractors, trade installers, and homeowners search Google and AI tools every day for product specifications, technical sizing, stockist availability, and trade accounts. In our audits, trade category queries consistently represent thousands of uncaptured monthly searches.
Yes. We build dedicated trade-account landing pages with digital application forms, automated email notifications, CRM integration, and lead tracking so qualified contractor applications reach your desk immediately.
Full visibility system builds start at R55,000 depending on catalogue size and page scope. Ongoing growth retainers start at R9,500 per month. The initial Visibility Audit is free for qualifying trade suppliers.
Yes. We build and manage visibility systems for trade suppliers across South Africa — including Johannesburg, Pretoria, Durban, and Port Elizabeth — as well as international clients in the UK and US.